Retail & Restaurant

Understanding the graph:

  • What is leakage and surplus? It is a measure of the relationship between supply and demand. The units of measurement range from +100 (total leakage, a leakage of opportunity outside the trade area) to -100 (total surplus, a surplus of opportunity where others are drawn in from outside the area).


  • Fond du Lac County (WI) shows mixed results in terms of food and drink vs retail trade leakage/surplus. The food and drink shows a leakage in the county, where retail trade shows a surplus in the area. Combined, these two variables present a negative value, or a total surplus in the area.


Source: Esri

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FDL Area United Way

FDL Area Foundation

Envision Greater Fond du Lac