Understanding the graph:

  • The measurement used, MPI, stands for Market Potential Index. An index measures a certain area against the national average, 100, which can be seen with the black dashed line. In this case, the MPI measures the relative likelihood of the adults or household in the area to exhibit certain consumer behavior or purchasing patterns. A value greater than 100 indicates higher tendencies where values below 100 indicate lower tendencies, all in comparison with the national average.


  • Fond du Lac County (WI) has below average tendencies to go hiking, jogging/running, or do yoga. The county is on par with nation average for walking and exceeds the average tendencies to golf.


Source: Esri

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FDL Area United Way

FDL Area Foundation

Envision Greater Fond du Lac